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Heinlein Group
J.A. Heinlein
Publishing & Marketing Professional--Social Media Enthusiast--Mid-Life Adventurist
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must read blog: Danny Brown
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By Jay Heinlein, on June 19th, 2011
If I had more room in the title, I would have sub-titled this one Strep Throat, Oregano Oil, Himalayan Crystal Salt, Apple Cider Vinegar, and other home remedies I learned about from my friends, while my throat was on fire…
Are “Social Media Friends”, “Real Friends?” I have . . . → Read More: Home Remedies and “Social Media Friends”
By Jay Heinlein, on March 24th, 2011
I regularly post “publishing and book trends” news on Facebook and Twitter. My posting of the headline below, regarding the soaring rise of eBook sales, prompted a conversation on Facebook, with a friend and book industry associate – that I decided to share here on my blog: E-Books Poised To Overtake Mass Market Paperbacks, . . . → Read More: How has the eBook phenomenon happened so quickly?…
By Jay Heinlein, on February 7th, 2011

Global is Achievable for the Self-Published
Connecting with the U.S. market is tough enough; but achievable with intelligence, perseverance, and a good product. But well written books (even the ones coming from major publishers) are struggling to see daylight. Big box . . . → Read More: Global is Achievable for the Self-Published by Dan Wright, guest blogger
By Jay Heinlein, on June 28th, 2010
Social Media – “Meeting New Friends – Business to Business in Action”: I met Kevin Cullis on Facebook. He had boldly responded to one of my postings with some great comments. We had a lively online interchange. I was very impressed both by his initiative and by his rather unique story, about the writing . . . → Read More: Guest Blogger Kevin Cullis: “Feeling an itch, I scratched it with a book.”
By Jay Heinlein, on June 3rd, 2010
Over the last couple of years, I have become a “Social Media Enthusiast”. -and, I’ve been on a rather steep learning curve… both by compelling interest and by the necessity to keep . . . → Read More: some stats re Social Media for Business… still not convinced? #business #socialmedia #marketing #pr #publicity
By Jay Heinlein, on April 16th, 2010
~This Week: Newz Clippings~
12for12k.org: Latest from the #12for12k Blog12for12k Supports the Boundless Charity Organization for April 2010 “As 12for12k continues into 2010 and beyond, one of our key goals is to empower local . . . → Read More: "Clippings" – from this Weeks Fav Blogs #books #publishing #socialmedia #marketing #12for12k
By Jay Heinlein, on April 11th, 2010
The most basic definition of promotion & marketing: Marketing 101 is creating opportunities for your product, solution, or service to be “in front of” – to be seen and experienced by those most likely to benefit.
You must be able “to be found”!
Are . . . → Read More: 5 Steps to Practicing "Marketing 101" the "New Way" – Why You Need to… & How To Get Started #marketing #socialmedia #PR #dbw
By Jay Heinlein, on March 21st, 2010
What’s the News?! Danny Brown: Taking Time Out for Health Reasons: ~joining with many voices in expressing great love, concern and sending healing thoughts and prayers for a full and speedy recovery!~Cheers to Danny Brown – someone whom we all respect and admire… someone . . . → Read More: "What’s the News?!" Posts from my Fav Blogs this Week – #Books #Social Media #PR #Tech #Publishing #Marketing
By Jay Heinlein, on February 5th, 2010
One of the many benefits of the interactive part of social media is the access to “real-time experts” and knowledgeable industry colleagues.
I’ve been following a LinkedIn Media Professionals discussion on the topic of the “tangible merits” . . . → Read More: Social Media Marketing – "What To "Measure?" – Defining Measurable Results & ROI
By Jay Heinlein, on January 14th, 2010
A promising new decade has just begun… we have great excitement and anticipation about the possibilities…we are busy checking off tasks on our New Year’s lists…
There is so much to be concerned with re our day-to-day routines… important things, impactful things, stressful things…
-and, then our perspective is suddenly jolted and changed in . . . → Read More: Please HELP Haiti!~ #12for12k
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