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Heinlein Group Publishing & Marketing Professional--Social Media Enthusiast--Mid-Life Adventurist Read more about us here.
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The job market is tough these days. Really tough. And the bad news is that it’s not likely to get a whole lot easier any time soon. As a job seeker (or . . . → Read More: Before Writing a Resume, Put First Things First, by Michael Junge, guest blogger #jobsearch #career
RM: (Creative and niche market writer and expert),“When an author reaches ‘pretty good’ sales, when . . . → Read More: When Does it Make Sense to go from "Self-publishing" to "Traditional Publishing? " #books #authors #writers #dbw #publishing
I’ve been following a LinkedIn Media Professionals discussion on the topic of the “tangible merits” . . . → Read More: Social Media Marketing – "What To "Measure?" – Defining Measurable Results & ROI I am still surprised when asked by authors these days …shocked really…that is consideringthe many and highly “Do I Have to Help Market My Book?!” ….fortunately, I . . . → Read More: "Do I Have to Help Market My Book….?"
Debates continue. Differing opinions flourish. Changes continue in real time.That is the world that we find ourselves in. That is true for our greater “global . . . → Read More: Publishing’s Biggest Changes…
This post is an effort to summarize some key “learnings” along my social media enthusiast path. There is “too much information” here…but, it’s really still an introduction… I hope that you find some helpful takeaways. What hasn’t changed about Book Publishing and Bookselling . . . → Read More: Social Media – What I’ve Been Learning… for Book Publishing – Marketing re Social Media and it’s usefulness as a tool for building an author platform including awareness, marketing, and the “lines” for what is “ok” and “not ok” when promoting via “Web 2.0” vehicles including sales offerings. The above topic has been an ongoing, very lively and insightful discussion in a LinkedIn Group that . . . → Read More: Social Media: Useful for Building an Author’s Platform? |
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Sherry Cothran, Author/Musician
Jay Heinlein - Contributing Author
Michael Junge, Author
Kris Harty - Author
By Michael Junge, author of Purple Squirrel, career coach, leadership recruiter at Google
Over the last couple of years, I have become a “Social Media Enthusiast”. -and, I’ve been on a rather steep learning curve… both by compelling interest and by the necessity to keep 
I love social media, relationship building, peer sharing, and the resulting ongoing informative discussions. Here are some highlights from a recent discussion – on Linkedin – among publishing professionals.
One of the many benefits of the interactive part of social media is the access to “real-time experts” and knowledgeable industry colleagues. 
publicized changes to our publishing industry… and, I still get asked surprisingly often, 
Is your Marketing Strategy: New & Improved…Tried & True… or Old & Tired…? Recently, Christian Retailing featured an article on self-publishing. It outlined new developments and statistics and it included highlights of some “big brand name” publishers who have become involved in self-publishing. And, predictably, it quoted some quite overused 
“If anything is certain…change is certain. The world we are planning for today will not exist in this form tomorrow.”- Philip Crosby
