Market « Heinlein Group

5 Steps to Practicing "Marketing 101" the "New Way" – Why You Need to… & How To Get Started #marketing #socialmedia #PR #dbw

By Jay Heinlein, on April 11th, 2010

The most basic definition of promotion & marketing: Marketing 101 is creating opportunities for your product, solution, or service to be “in front of” – to be seen and experienced by those most likely to benefit.

You must be able “to be found”!

Are . . . → Read More: 5 Steps to Practicing "Marketing 101" the "New Way" – Why You Need to… & How To Get Started #marketing #socialmedia #PR #dbw

Social Media Marketing – "What To "Measure?" – Defining Measurable Results & ROI

By Jay Heinlein, on February 5th, 2010

One of the many benefits of the interactive part of social media is the access to “real-time experts” and knowledgeable industry colleagues.

I’ve been following a LinkedIn Media Professionals discussion on the topic of the “tangible merits” . . . → Read More: Social Media Marketing – "What To "Measure?" – Defining Measurable Results & ROI

The BelieversPress online community – Publishing 2.0

By Jay Heinlein, on October 12th, 2009

Why I am a part of the BelieversPress community

As part of the Believers Press Team, it is my goal to help with objective of facilitating the new “Publishing 2.0” within the Christian/inspirational publishing community.

It is a very good day to be in publishing! I am loving life and meeting . . . → Read More: The BelieversPress online community – Publishing 2.0

Book Marketing – Helpful Links

By Jay Heinlein, on August 6th, 2009

Image by Andy Ciordia via Flickr

The Key to Marketing Your Book: Time Well Spent, Nathan Bransford – Literary Agent

5 Ways to Help Authors with Their Publicityhttp://www.nycip.org/resources/five_ways_publicity.php

10 Marketing-questions-authors-are-asking, Chip McGregorhttp://chipmacgregor.typepad.com/main/2009/06/ten-marketing-questions-authors-are-asking.html

10 Reasons Why Authors Can Help Publishers Sell More Bookshttp://www.startawildfire.com/cmsdocuments/10_Reasons_Why_Authors_Can_Help_Publishers_Sell_More_Books.pdf

. . . → Read More: Book Marketing – Helpful Links