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Heinlein Group
J.A. Heinlein
Publishing & Marketing Professional--Social Media Enthusiast--Mid-Life Adventurist
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must read blog: Danny Brown
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By Jay Heinlein, on May 1st, 2012
This is so fun and exciting! I met Athena Dean way back in the early 90′s while attending a special publishing event – the Seattle Book Fair out on the pier. I was working as Director of Key Accounts for Word Publishing. It was the first time that I have ever been quoted in a . . . → Read More: Accomplish Your Goals with Effective Branding & Publishing by Athena Dean, guest blogger #publishing #selfpublishing #christian
By Jay Heinlein, on November 16th, 2011
Whenever I talk to people who are considering writing a book, I am always surprised at how many of them have not really considered the very basic questions. And, it is usually attention to those basic things which are so often overlooked, that are the . . . → Read More: So What?! Who Cares?! … series intro: answering the hard questions about being published
By Jay Heinlein, on October 10th, 2011
photo by askdavetaylor.com
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Before I began working inside a book publishing house, I had written more than 50 nonfiction books, ranging from children’s to adult books. I had never self-published a book and always worked through traditional publishers. However, I was unaware . . . → Read More: Shocking News To Authors: “The Book Business Is A Business First” – Terry Whalin, guest blogger
By Jay Heinlein, on February 7th, 2011

Global is Achievable for the Self-Published
Connecting with the U.S. market is tough enough; but achievable with intelligence, perseverance, and a good product. But well written books (even the ones coming from major publishers) are struggling to see daylight. Big box . . . → Read More: Global is Achievable for the Self-Published by Dan Wright, guest blogger
By Jay Heinlein, on July 12th, 2010
Installment #2 from friend and Guest Blogger Kevin Cullis, Author, ‘Chief Business Geek’. Enjoy!~
Part 2: Surveying your book landscape, am I book worthy?
About the AuthorKevin Cullis is self-described ‘business geek’ and a former Air Force officer and is an entrepreneur. He has his Masters Degree in . . . → Read More: "Surveying your book landscape, am I book worthy?" (Guest Blogger Kevin Cullis-Part 2)
By Jay Heinlein, on December 2nd, 2009
“If anything is certain…change is certain. The world we are planning for today will not exist in this form tomorrow.”- Philip Crosby
Debates continue. Differing opinions flourish. Changes continue in real time.That is the world that we find ourselves in. That is true for our greater “global . . . → Read More: Publishing’s Biggest Changes…
By Jay Heinlein, on October 9th, 2009
Publishing 2.0 Leads To A Fairer Risk & Reward Split
Despite widespread denial from the majority of traditional bookstores, publishers and authors, the publishing game has been changing at an increasingly rapid pace since the emergence of the world wide web. The real tipping point, however, is only just being reached as Print On . . . → Read More: Guest Blogger: Joe Gregory, The "New Rules" of The Publishing Game – Part 1
By Jay Heinlein, on September 29th, 2009
This continues to be a “hot-topic” within discussion groups and forums for authors and publishing professionals The short answer… both options are difficult. -especially now. -and, just “getting published” can’t be the objective… the projects must be successful and bring a . . . → Read More: Which is more difficult? -getting "traditionally published", or being "self-published"?
By Jay Heinlein, on June 7th, 2009
…as a publishing consultant, I find this to be the #1 stumbling block…producing a book these days has gotten far easier…w/current technologies, eBook platforms, POD, digital host sites, etc… but, many new author/publishers are still try to “shoe-horn” this new way of access to publishing into an old model…
The reality – objectives are . . . → Read More: #6 from fr: Eight Mistakes Self-Publishers Make… : Selling Books
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