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Heinlein Group
J.A. Heinlein
Publishing & Marketing Professional--Social Media Enthusiast--Mid-Life Adventurist
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must read blog: Danny Brown
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By Jay Heinlein, on October 10th, 2011
photo by askdavetaylor.com
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Before I began working inside a book publishing house, I had written more than 50 nonfiction books, ranging from children’s to adult books. I had never self-published a book and always worked through traditional publishers. However, I was unaware . . . → Read More: Shocking News To Authors: “The Book Business Is A Business First” – Terry Whalin, guest blogger
By Jay Heinlein, on May 29th, 2011

This post is on behalf of 12for12k as part of an initiative by Justin Goldsborough during last week’s BlogWorld Expo 2011-NYC.
“The death toll from the catastrophic tornadoes in the South has climbed to more than 340, with thousands injured, homeless, without power or clean water. . . . → Read More: Helping the People of Joplin (via @jgoldsborough, @12for12k) #BWECares #12for12k
By Jay Heinlein, on February 21st, 2011
Summary: BookWhirl.com shares six good habits for a highly effective book marketing campaign.

A successful self-published author doesn’t just come out of nowhere. As creative individuals, a self-published author must learn the art of discipline. After all, . . . → Read More: 6 Good Habits for A Highly Effective Book Marketing Campaign by Don Harold, guest blogger
By Jay Heinlein, on March 5th, 2010
In a recent post, re Social Media Marketing I used the term “earning the right to ask a favor” as related to the “new selling process” … because there is an expected exchange of value in the new media - in regard to social media interaction & communication.
Trust . . . → Read More: "Earning the Right to Ask a Favor" – Bookselling in a New Media Marketplace #socialmediamarketing
By Jay Heinlein, on September 4th, 2009
Image via Wikipedia
From a new discussion on LinkedIn…
JH, “Thanks PR, for starting another hopefully more constructive and productive discussion on the topic of change in our industry”…
Changing . . . → Read More: Publishing’s Collaborative Future… discussion about changing face of publishing…
By Jay Heinlein, on July 14th, 2009
Image by Phing. via Flickr
Jay Heinlein , May 19, 2009 05:01 pm
One of the most common and critical errors made by authors/publishers…is not understanding, …that marketing, sales, and promotions begin when the project starts… rather . . . → Read More: Key Components of a Successful Book Project
By Jay Heinlein, on June 3rd, 2009

Amazon.com: The Compass: Tammy Kling, John Spencer Ellis: Books
The Compass is a metaphor for the journey of life, with its intermittent peaks and valleys. Each destination Jonathan visits is unique with a diverse . . . → Read More: CongratulationsTammy!
By Jay Heinlein, on May 22nd, 2009
PersonaNonData: A Digital Concierge: Publishing Strategy
Posted using ShareThis
It will no-longer be typical that a book ‘commissioned’ or ‘acquired’ sits proudly at the front end of a long sequential set of steps that ultimately lands the book on a shelf somewhere. In the new model, a book may be the last item . . . → Read More: In the new model, a book may be the last item produced …
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BookWhirl.com provides an array of online book marketing and publicity tools that are specially designed to empower every self-published author's book marketing campaign. Proficiently execute campaign strategies through affordable and effective tools.
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