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Heinlein Group
J.A. Heinlein
Publishing & Marketing Professional--Social Media Enthusiast--Mid-Life Adventurist
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must read blog: Danny Brown
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By Jay Heinlein, on May 1st, 2012
This is so fun and exciting! I met Athena Dean way back in the early 90′s while attending a special publishing event – the Seattle Book Fair out on the pier. I was working as Director of Key Accounts for Word Publishing. It was the first time that I have ever been quoted in a . . . → Read More: Accomplish Your Goals with Effective Branding & Publishing by Athena Dean, guest blogger #publishing #selfpublishing #christian
By Jay Heinlein, on October 10th, 2011
photo by askdavetaylor.com
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Before I began working inside a book publishing house, I had written more than 50 nonfiction books, ranging from children’s to adult books. I had never self-published a book and always worked through traditional publishers. However, I was unaware . . . → Read More: Shocking News To Authors: “The Book Business Is A Business First” – Terry Whalin, guest blogger
By Jay Heinlein, on October 5th, 2011
Summary: BookWhirl.com features reasons on why your book deserves to be reviewed.
After your book has been published, have you thought about getting it reviewed? If you are independently published, you might think that a professional book review isn’t necessary. After all, having your . . . → Read More: 5 Reasons Why Your Book Deserves to be Reviewed, by Don Harold, BookWhirl – guest blogger
By Jay Heinlein, on September 22nd, 2009
The premise and message of “The Case for Books” should bring with it, a great deal of comfort and a collective sigh of relief for those who regard themselves to be “in the industry.” The book’s message also eases the anxiety in the hearts of readers, whose love of reading includes holding a “material . . . → Read More: The Book Lives!
By Jay Heinlein, on August 17th, 2009

I love “experiments“, “quests”, challenges, and just plain “trying stuff”…and, I especially enjoy helping someone who truly deserves it!
And, having being involved in marketing for what now qualifies as “a very long time”…
I am . . . → Read More: Trust Agents, "The Big Push" by Chris Brogan – A "Social Media Marketing" Case Study in Progress
By Jay Heinlein, on August 7th, 2009
Image by juhansonin via Flickr
vid: Digital Publishing Acrobaticshttp://link.brightcove.com/services/player/bcpid14146764001?bctid=31082240001
eBook Sales Statshttp://www.gutenberg.com/gutenbergcom/2009/04/exclusive-ebook-update-from-the-association-of-american-publisher.html
Free online books library-classicshttp://www.readprint.com
- Gutenberg.com – eBook Bloghttp://www.gutenberg.com/gutenbergcom
- How to Create eBooks that Sellhttp://www.copyblogger.com/create-ebooks-that-sell
- Rise of ebooks & Opportunities . . . → Read More: eBooks – Helpful Links
By Jay Heinlein, on August 6th, 2009
Image by Andy Ciordia via Flickr
The Key to Marketing Your Book: Time Well Spent, Nathan Bransford – Literary Agent
5 Ways to Help Authors with Their Publicityhttp://www.nycip.org/resources/five_ways_publicity.php
10 Marketing-questions-authors-are-asking, Chip McGregorhttp://chipmacgregor.typepad.com/main/2009/06/ten-marketing-questions-authors-are-asking.html
10 Reasons Why Authors Can Help Publishers Sell More Bookshttp://www.startawildfire.com/cmsdocuments/10_Reasons_Why_Authors_Can_Help_Publishers_Sell_More_Books.pdf
. . . → Read More: Book Marketing – Helpful Links
By Jay Heinlein, on August 1st, 2009
Cover of The Shack
Yesterday on FB, I was asked, [EES]“Did you read The Shack?”I’ve been asked that a lot…my opinion and response:
I think that it’s brilliant on many levels – . . . → Read More: The Shack Story
By Jay Heinlein, on July 14th, 2009
Image by Phing. via Flickr
Jay Heinlein , May 19, 2009 05:01 pm
One of the most common and critical errors made by authors/publishers…is not understanding, …that marketing, sales, and promotions begin when the project starts… rather . . . → Read More: Key Components of a Successful Book Project
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