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Heinlein Group
J.A. Heinlein
Publishing & Marketing Professional--Social Media Enthusiast--Mid-Life Adventurist
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must read blog: Danny Brown
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By Jay Heinlein, on February 27th, 2012
Even Geeks Need Geeks Guest Blog for Jay Heinlein © Kris Harty 2-25-2012
“Even geeks need geeks.”
That phrase caught my ear recently as a self-proclaimed geek and I crossed paths.
The tech geek I was talking with was teaching a class for other . . . → Read More: Even Geeks Need Geeks by Kris Harty, guest blogger #geeks #technology #bestpractices #socialmedia
By Jay Heinlein, on December 31st, 2011
So What?! Who Cares?! … series: answering the hard questions about being published” My goal in this series is not to provide a detailed analysis, but rather to outline a basic √ checklist to help you answer key questions and identify must-do objectives for your publishing project.
. . . → Read More: The ‘How?’ checklist for your publishing projects [5 W's & How Series] – #6 of 6
By Jay Heinlein, on December 15th, 2011
So What?! Who Cares?! … series: answering the hard questions about being published” My goal in this series is not to provide a detailed analysis, but rather to outline a basic √ checklist to help you answer key questions and identify must-do objectives for your publishing project.
. . . → Read More: The ‘Where?’ checklist for your publishing projects [5 W's & How Series] – #3 of 6
By Jay Heinlein, on October 10th, 2011
photo by askdavetaylor.com
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Before I began working inside a book publishing house, I had written more than 50 nonfiction books, ranging from children’s to adult books. I had never self-published a book and always worked through traditional publishers. However, I was unaware . . . → Read More: Shocking News To Authors: “The Book Business Is A Business First” – Terry Whalin, guest blogger
By Jay Heinlein, on June 19th, 2011
If I had more room in the title, I would have sub-titled this one Strep Throat, Oregano Oil, Himalayan Crystal Salt, Apple Cider Vinegar, and other home remedies I learned about from my friends, while my throat was on fire…
Are “Social Media Friends”, “Real Friends?” I have . . . → Read More: Home Remedies and “Social Media Friends”
By Jay Heinlein, on May 29th, 2011

This post is on behalf of 12for12k as part of an initiative by Justin Goldsborough during last week’s BlogWorld Expo 2011-NYC.
“The death toll from the catastrophic tornadoes in the South has climbed to more than 340, with thousands injured, homeless, without power or clean water. . . . → Read More: Helping the People of Joplin (via @jgoldsborough, @12for12k) #BWECares #12for12k
By Jay Heinlein, on May 9th, 2011
"Always listen to experts. They'll tell you what can't be done and why. Then do it." -Robert A. Heinlein
… was long overdue for a “full blown blog post”…
no excuses really, but a few “really good reasons”: been “working hard”… “very busy”… you . . . → Read More: Publishing and Marketing With Social Media: Pioneers, Posers… and real Performers
By Jay Heinlein, on March 24th, 2011
I regularly post “publishing and book trends” news on Facebook and Twitter. My posting of the headline below, regarding the soaring rise of eBook sales, prompted a conversation on Facebook, with a friend and book industry associate – that I decided to share here on my blog: E-Books Poised To Overtake Mass Market Paperbacks, . . . → Read More: How has the eBook phenomenon happened so quickly?…
By Jay Heinlein, on February 21st, 2011
Summary: BookWhirl.com shares six good habits for a highly effective book marketing campaign.

A successful self-published author doesn’t just come out of nowhere. As creative individuals, a self-published author must learn the art of discipline. After all, . . . → Read More: 6 Good Habits for A Highly Effective Book Marketing Campaign by Don Harold, guest blogger
By Jay Heinlein, on February 7th, 2011

Global is Achievable for the Self-Published
Connecting with the U.S. market is tough enough; but achievable with intelligence, perseverance, and a good product. But well written books (even the ones coming from major publishers) are struggling to see daylight. Big box . . . → Read More: Global is Achievable for the Self-Published by Dan Wright, guest blogger
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