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Heinlein Group
J.A. Heinlein
Publishing & Marketing Professional--Social Media Enthusiast--Mid-Life Adventurist
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must read blog: Danny Brown
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By Jay Heinlein, on May 29th, 2011

This post is on behalf of 12for12k as part of an initiative by Justin Goldsborough during last week’s BlogWorld Expo 2011-NYC.
“The death toll from the catastrophic tornadoes in the South has climbed to more than 340, with thousands injured, homeless, without power or clean water. . . . → Read More: Helping the People of Joplin (via @jgoldsborough, @12for12k) #BWECares #12for12k
By Jay Heinlein, on May 9th, 2011
"Always listen to experts. They'll tell you what can't be done and why. Then do it." -Robert A. Heinlein
… was long overdue for a “full blown blog post”…
no excuses really, but a few “really good reasons”: been “working hard”… “very busy”… you . . . → Read More: Publishing and Marketing With Social Media: Pioneers, Posers… and real Performers
By Jay Heinlein, on March 24th, 2011
I regularly post “publishing and book trends” news on Facebook and Twitter. My posting of the headline below, regarding the soaring rise of eBook sales, prompted a conversation on Facebook, with a friend and book industry associate – that I decided to share here on my blog: E-Books Poised To Overtake Mass Market Paperbacks, . . . → Read More: How has the eBook phenomenon happened so quickly?…
By Jay Heinlein, on June 3rd, 2010
Over the last couple of years, I have become a “Social Media Enthusiast”. -and, I’ve been on a rather steep learning curve… both by compelling interest and by the necessity to keep . . . → Read More: some stats re Social Media for Business… still not convinced? #business #socialmedia #marketing #pr #publicity
By Jay Heinlein, on April 16th, 2010
~This Week: Newz Clippings~
12for12k.org: Latest from the #12for12k Blog12for12k Supports the Boundless Charity Organization for April 2010 “As 12for12k continues into 2010 and beyond, one of our key goals is to empower local . . . → Read More: "Clippings" – from this Weeks Fav Blogs #books #publishing #socialmedia #marketing #12for12k
By Jay Heinlein, on April 11th, 2010
The most basic definition of promotion & marketing: Marketing 101 is creating opportunities for your product, solution, or service to be “in front of” – to be seen and experienced by those most likely to benefit.
You must be able “to be found”!
Are . . . → Read More: 5 Steps to Practicing "Marketing 101" the "New Way" – Why You Need to… & How To Get Started #marketing #socialmedia #PR #dbw
By Jay Heinlein, on February 5th, 2010
One of the many benefits of the interactive part of social media is the access to “real-time experts” and knowledgeable industry colleagues.
I’ve been following a LinkedIn Media Professionals discussion on the topic of the “tangible merits” . . . → Read More: Social Media Marketing – "What To "Measure?" – Defining Measurable Results & ROI
By Jay Heinlein, on January 14th, 2010
A promising new decade has just begun… we have great excitement and anticipation about the possibilities…we are busy checking off tasks on our New Year’s lists…
There is so much to be concerned with re our day-to-day routines… important things, impactful things, stressful things…
-and, then our perspective is suddenly jolted and changed in . . . → Read More: Please HELP Haiti!~ #12for12k
By Jay Heinlein, on November 19th, 2009
The 12for12k Challenge is the combination of social media awareness and fund-raising that aims to change the lives of millions worldwide. Founded by business consultant Danny Brown, its aim is to raise awareness and funds for 12 charities over the course of 2009, with a new charity being . . . → Read More: Danny Brown, Epic Change: "Tweetsgiving" – 12for12k Challenge – Spread Gratitude Across the Web
By Jay Heinlein, on October 2nd, 2009
regarding ebooks…Personally, I will always prefer the “printed page” …that is holding a book in my hand while sipping coffee or another favorite beverage.Certainly printed books will survive whether as “optional reading experience mediums” or as vintage collectibles.Many, including myself, . . . → Read More: eBooks, the "Self-funding Promotion"
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