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Heinlein Group
J.A. Heinlein
Publishing & Marketing Professional--Social Media Enthusiast--Mid-Life Adventurist
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must read blog: Danny Brown
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By Jay Heinlein, on May 9th, 2011
"Always listen to experts. They'll tell you what can't be done and why. Then do it." -Robert A. Heinlein
… was long overdue for a “full blown blog post”…
no excuses really, but a few “really good reasons”: been “working hard”… “very busy”… you . . . → Read More: Publishing and Marketing With Social Media: Pioneers, Posers… and real Performers
By Jay Heinlein, on March 24th, 2011
I regularly post “publishing and book trends” news on Facebook and Twitter. My posting of the headline below, regarding the soaring rise of eBook sales, prompted a conversation on Facebook, with a friend and book industry associate – that I decided to share here on my blog: E-Books Poised To Overtake Mass Market Paperbacks, . . . → Read More: How has the eBook phenomenon happened so quickly?…
By Jay Heinlein, on February 7th, 2011

Global is Achievable for the Self-Published
Connecting with the U.S. market is tough enough; but achievable with intelligence, perseverance, and a good product. But well written books (even the ones coming from major publishers) are struggling to see daylight. Big box . . . → Read More: Global is Achievable for the Self-Published by Dan Wright, guest blogger
By Jay Heinlein, on June 23rd, 2010
One of the key components of any successful book project is marketing. In fact, is as important as writing a “good book.” There are many “good books” published every year with only a very small fraction that actually achieve “success.” The difference is “planning for success” and executing that plan. I am grateful for . . . → Read More: Blog Partner: "How Opt-In Email Advertisements Can Trigger Bigger & Better Book Sales!" (Don Harold, Bookwhirl.com)
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